11:45 AM
Times Center Hall

Mobile Now: the New First Screen

As marketers confront a dramatically shifting media landscape, leveraging key data and insights becomes all the more critical for success in a mobile world. Hear what Facebook has learned from its own mobile transformation and explore top trends in consumers' mobile behavior.

He'll provide practical advice for how marketers can leverage Facebook's reach and recent innovations in ad design, targeting and measurement to achieve their business objectives. Less
Jim Squires Dir. of Product Marketing, FACEBOOK
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