09:45 AM
Times Center Hall

Mobile Matters in a Multiscreen World

In our increasingly mobile world, people are connecting across multiple devices, purchase paths are becoming more complex, and the traditional “conversion” is being redefined. This presents both challenges and opportunities for marketers as we strive to meet and engage consumers today. This panel will lead a discussion on how we can and should be connecting across touch points, how to tackle challenges of attributing across channels, and how to stay ahead of the curve.
Jeremy Hull Associate Director, IPROSPECT
Jesse Haines Director of Marketing, YouTube & Mobile Ads, GOOGLE INC.
Surojit Chatterjee Group Product Manager, Mobile Ads, GOOGLE INC.
Tim Reis Head of Mobile Solutions, GOOGLE INC.
Replay
in partnership with