10:30 AM
Times Center Hall

Making Creative More Intelligent

Shifts in consumer behavior and advances in business technologies have drastically changed today’s advertising industry. You already spend a lot of time ensuring that your ads reach the right people, but once you’re in front of them, are you telling them the right message? Join us and learn how technology can help make your creative more intelligent, so you can provide engaging, relevant experiences for your viewers across screens, in a scalable and measurable way.
Jason Clement Executive Director, TBWA/DIGITAL ARTS NETWORK
Kim Kyaw Digital Marketing & Social Media Manager, JAGUAR LAND ROVER
Peter Crofut Head of Creative Platform Solutions, GOOGLE INC.
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