03:50 PM
Times Center Hall

I Have a Name; It's Not "Patient." Better Connecting with Your Audience.

Diabetics, cancer patients, MS sufferers and people with HIV all have one thing in common: they are people, not just patients. Marketers spend so much time marketing at them versus engaging with them as people. Please join us for a discussion of trends for better consumer engagement in health and wellness. We will hear firsthand from patients, who are not defined by their conditions, and consider how data mining enables better communications.
Brian Hogan Chief Operating Officer , LIFESCRIPT
Dave Nussbaum Senior Vice President, SYMPHONY HEALTH SOLUTIONS
Jedd Davis Senior Vice President, Media, PUBLICIS HEALTH MEDIA
Lisa Emrich Patient Advocate, HEALTHCENTRAL.COM
Russ Johannesson Chief Operating Officer , SHARECARE