09:00 AM
Times Center Hall

How Mobile is Turning Marketing on its Head

Industry luminaries unite for an intense debate on how mobile is fundamentally changing the way marketers think about engaging consumers through smartphones and tablets. What is working, what is not working and how forward-thinking brands are benefiting by fully embracing this highly personalized medium.
David Cohen Global Chief Media Officer, UNIVERSAL MCCANN
Scott Marsden SVP of Media, DIGITASLBI
Ashley Schwartz CEO, FURIOUS MINDS
Naveen Tewari CEO & Founder, INMOBI
Amanda Zaky Manager of Interactive, MARS CHOCOLATE US
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