10:30 AM
Times Center Hall

Waste-Free Advertising: Finally!

As an industry, we’ve made great strides in targeting online behavior and demographics, but advertising is at a point where Big Data is starting to feel like Big Brother to the consumer. In fact, we’re at a point where digital marketing may be killing itself. So what is the answer? The next evolution in media combines location technology and consumer empowerment to aggregate the hand-raisers and reach the consumers who are ready and willing to receive our messages.

Waste-free advertising stops the erosion of consumer trust and creates relevant, actionable advertising for marketers. Learn how you can save digital marketing from itself – as well as other important lessons about how a media revolution can stop destroying consumer trust - before it’s too late. Featuring visionaries from PlaceWise Media and other industry luminaries. Less
Mort Aaronson Chairman and CEO, PLACEWISE MEDIA
John Baker President, DOTJWT
Jason Dailey Sr. Director, Bing Evangelism, MICROSOFT ADVERTISING
Wayne Gattinella CEO & President, DOUBLEVERIFY
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