12:30 PM
Times Center Hall

Changing Consumers Perception of Mobile Advertising: Is Native the New Normal?

New mobile ad formats have begun to emerge that tie-in to the latest trends and consumer behaviors to ignite greater interest and engagement. See how brands can plug into this next phase in the evolution of mobile advertising and build ad campaigns that consumers seek out instead of avoid.
John Running SVP, Innovation & Technology, HILL HOLLIDAY
Lars Albright Co-Founder & CEO, SESSIONM
Meredith Vincent VP, Consumer Marketing, HBO
Rachel Weiss VP, Digital Innovation, Content & New Ventures, L'ORÉAL
Yale Cohen VP, North America Director, Activations, ZENITHOPTIMEDIA
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