WHAT IS GENERATIONEXT?
GeneratioNext is a platform established by Advertising Week to move the needle forward on key industry initiatives around talent and diversity. Established in 2006, GeneratioNext was launched with two specific goals
- Engage the young generation of our industry attending Advertising Week
- Generate new, incremental money for talent and diversity initiatives.
Over the years, GeneratioNext events have been attended by over 20,000 young industry professionals and generated net proceeds of over $400,000. Events have featured marquee acts such as:
B.o.B, Busta Rhymes, Gnarls Barkley, Gym Class Heroes, Janelle Monae, John Legend and the Roots, Far East Movement, N.E.R.D., Natasha Bedingfield, OutKast, Panic at the Disco, Raphael Saadiq, Rita Ora, Theophilus London, Wyclef Jean, Ziggy Marley and more.
WHAT HAPPENS TO THAT MONEY?
The first $200,000 was spent to build a state-of-the-art Media Lab at the Brooklyn High School for Innovation, Advertising & Media. Incremental scholarships have been launched in partnership with the ANA as well programs in partnership with the VCU Brandcenter.
Publicis Kaplan Thaler
Saatchi & Saatchi
The Rubicon Project
Advertising Week is deeply committed to ensuring the future of the business by exposing and attracting young people to advertising. Through Advertising futures, 30 New York City high school classes are paired with an agency to develop an original campaign based on an Ad Council brief.
2012 WINNER Tribal DDB and Grace Dodge High School