Association Partners

  • Alliance for Audited Media
    The Alliance for Audited Media (AAM) is a nonprofit organization that connects North America's leading media companies, advertisers and ad agencies. Founded in 1914 as the Audit Bureau of Circulations, the AAM is the preeminent source of cross-media verification and information services, providing standards, audit services and data critical to the advertising industry. The organization independently verifies print and digital circulation, mobile apps, website analytics, social media, technology platforms and audience information for newspapers, magazines and digital media companies in the U.S. and Canada. In November 2012, the AAM joined forces with Certified Audit of Circulations. To learn more about the Alliance for Audited Media, visit the AAM website.
  • The Advertising Club
    The ADVERTISING Club is the premier organization for all advertising and marketing professionals in New York.
  • Ad Council
    Effecting Positive Social Change
     
    The Ad Council is a private, non-profit organization that marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public. The Ad Council produces, distributes and promotes public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well being and strengthening families.
     
    The Ad Council has endeavored to improve the lives of all Americans since first creating the category of public service advertising in 1942. Ad Council icons and slogans are woven into the very fabric of American culture. From our earliest efforts including "Loose Lips Sink Ships" and Smokey Bear's "Only You Can Prevent Forest Fires," to the iconic “Friends Don’t Let Friends Drive Drunk” and of course, "A Mind is a Terrible Thing To Waste" -  Ad Council PSAs have been raising awareness, inspiring action and saving lives for more than 70 years.
  • Advertising Educational Foundation
    The mission of the Advertising Educational Foundation is to enrich the understanding of advertising and its role in culture, society and the economy.
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  • Advertising Research Foundation
    The Advertising Research Foundation (ARF) is an association where practitioners from every avenue of advertising – agency, academia, marketer, media, and research – gather to exchange ideas and research strategies.
     
    Together, we challenge conventional maxims, take on the latest issues, and discover new insights that benefit us all. This collaboration yields knowledge that is meaningful, actionable, and indispensable – knowledge that empowers our members to have a true impact on their marketing programs and their organizations.
     
    The ARF was founded in 1936 by the ANA and the 4A’s as an open-minded, unbiased environment, free of partisan interests. The principal mission of the ARF is to improve the practice of advertising, marketing, and media research in pursuit of smarter and more effective marketing communications for business growth.
  • The Advertising Self-Regulatory Council
    The Advertising Self-Regulatory Council (ASRC) establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.) The self-regulatory system is administered by the Council of Better Business Bureaus.
  • Advertising Women of New York
    Founded in 1912, Advertising Women of New York's (AWNY) mission is to provide a forum for personal and professional growth; to serve as a catalyst for the advancement of women in the communication field; and to promote and support philanthropic endeavors through the AWNY Foundation. The professional organization’s membership now stands at over 1600 and is comprised of both men and women. Membership ranges from senior level executives to those just beginning their career. The organization’s programming and resources are geared to illuminate current industry trends and strategies and enhance networking and career skills at all levels.
  • American Advertising Foundation
    The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the "Unifying Voice for Advertising." The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the ADDY Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago and Washington.
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  • 4A's
    Founded in 1917, the 4A's is the national trade association representing the advertising agency business in the United States. 
     
    It is a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business.
    Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the 4A's, more than 60 percent of our membership bills less than $10 million per year.
    The average 4A's agency has been a member for more than 20 years, and a dozen agencies can trace their memberships back to the group of 111 agencies that founded the 4A's in 1917.
    As a national trade association, the 4A's is bound and strengthened by its own set of constitution and by-laws, mission Statement, and standards of practice. These rules have been formally reviewed and approved by the 4A's Board of Directors and Membership as a whole.
  • Association of Independent Commercial Producers
    ONE VOICE SERVING THE PRODUCTION COMMUNITY
    Founded in 1972, by a small group of television commercial production companies concerned with a single issue, today's AICP has grown to represent exclusively, the interests of companies that specialize in producing commercials on various media - film, video, digital - for advertisers and agencies. AICP members account for 85 percent of all domestic commercials aired nationally, whether produced for traditional broadcast channels or non-traditional use.
     
    AICP members are commercial production companies (General Members) and knowledgeable, reliable suppliers (Associate Members) that the industry depends on for state of the art equipment; sophisticated information; and services focused on production needs.
     
    The Association's National Officers, including five Directors At Large elected directly by the membership, representatives from each region, and associate members' representatives make up the National Board of Directors. Working in conjunction with National Committees, this body sets policy as well as the overall agenda of the AICP.
     
    With national offices in New York and Los Angeles, and with regional offices across the country, the association serves as a strong collective voice for this $5 billion-plus industry, addressing its many audiences within the advertising community, business circles and government offices; disseminating information; developing industry standards; providing education and programs; and facilitating dialogue both within its organization and between members of the AICP and their colleagues in the advertising community. As part of its effort to link with other members of the production community, the AICP invited the Association of Music Producers (AMP) to become an AICP affiliate. AMP Members are music production houses in the business of creating music and sound design for advertising, promos, and other commercial uses. AMP is a national organization formed for the purpose of addressing collectively the issues that affect each of its members individually.
  • AICE
    The Association of Independent Creative Editors (AICE) is an international association which represents the interests of independent creative editorial companies and their editors. AICE is dedicated to the advancement and promotion of the creative editor and of the increasingly important role the creative editor plays in the media creation process. For example, more than 85% of all network television commercials edited in the United States and Canada are edited by AICE members. With chapters in Chicago, Dallas, Detroit, Los Angeles, Minneapolis, New York, San Francisco and Toronto, AICE represents a significant segment of this vibrant sector and will continue to maintain its strong collective voice in the $5 billion commercial advertising industry. Rapid advances in editing, graphics and audio technologies have created new tools which significantly broaden and enhance the editor's capabilities and influence. AICE members have been in the forefront of the technology expansion, researching, testing and adopting the latest tools and technologies to meet new creative challenges and opportunities.
  • Association of Music Producers
    It’s amazing what you can see with your ears…The Association of Music Producers (AMP) was founded in 1998 for the purpose of educating its members, as well as the production, advertising and media communities, on all facets of music production, from creation to final use. Music puts feelings in motion.
     
    AMP was formed to address the common goals and concerns of those who make the music. A national organization with Chapters in New York, Los Angeles, Chicago, Dallas, Austin, and Miami, AMP has already made itself heard. From business matters such as production guidelines, composer royalties and Rights Agreements to consciousness and fund-raising events, AMP has turned up the volume on things that count most.
     
    Coincidentally, AMP arrives at a time in American cultural history when popular music is having an unprecedented impact—in film, in television, in fashion, and in places where music never went before—from listening stations to desktops to iPods and cellphones.
     
    Even music television is everywhere today - just  a short time ago it didn’t exist. And radio stations now broadcast in the greatest number of formats in history - from rock to R&B to hip-hop to world to dance to Latin to jazz to pop…Pick a category and you’ll find a chart.
     
    In taking the pulse of this world, the role of original music & sound for advertising has never been more important, both in the creation and execution. AMP will raise the bar in music production - by bringing music into the overall creative process earlier. Much earlier.
    (If we could, we’d rob VH1’s simple message: Music First!)
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  • Association of National Advertisers
    Founded in 1910, the ANA (Association of National Advertisers) leads the marketing community by providing its members with insights, collaboration, and advocacy. ANA's membership includes more than 500 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers.
  • Cable Advertising Bureau
    The CAB is dedicated to providing advertisers and agencies with the most current, complete and actionable Cable television media insights at the national, DMA and local levels. Learn more about the CAB and its mission...
  • Interactive Advertising Bureau
    The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
  • The One Club
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  • Online Publisher Association
    Founded in June 2001, the Online Publishers Association (OPA) is a not-for-profit trade organization dedicated to representing high-quality online content providers before the advertising community, the press, the government and the public.
     
    Comprised of some of the most trusted and well-respected media brands, the OPA is committed to producing groundbreaking research into online advertising and media consumption with the goal of advancing the online publishing industry. Through credible research and ongoing communications, the OPA seeks to establish and promote the Internet as an effective advertising medium for marketers and a sustainable media business for publishers, thereby ensuring the continued availability of quality content for consumers worldwide.
     
    Members of the OPA subscribe to the highest standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. By supporting publishing principles that reflect traditional values separating editorial and commercial messages, OPA members enhance the public trust in the Web as an increasingly important source of news, information and entertainment.
     
    In March 2003, several leading European publishers came together to form OPA Europe, an extension of the association to the European community. Like its U.S. counterpart, OPA Europe focuses its efforts on enhancing the business climate for quality publishers by producing credible research into online advertising and media consumption, benchmarking, sharing key learnings and best practices with one another, and serving as the voice of quality online content providers to key constituencies throughout Europe.
  • Partnership for drugfree.org
    We are working toward a vision where all young people will be able to live their lives free of drug and alcohol abuse
     
    By bringing together renowned scientists, parent experts and communications professionals, The Partnership at Drugfree.org translates the science of teen drug use and addiction for families. At drugfree.org, you can find a wealth of information, tools and opportunities to help prevent and get help for drug and alcohol abuse by teens and young adults.
     
    When parents and families are facing a child’s addiction, it often seems there’s nowhere to turn. The Hope Share is dedicated to supporting the families of the 11 million teens and young adults who need addiction treatment. The campaign, which comes to life in a collection of stories, brings together the millions who have been directly impacted by addiction with those families who currently have a teen who needs help.
     
    Teen misuse and abuse of prescription drugs is up 33 percent since 2008. Our expansive national action campaign, The Medicine Abuse Project, rallies parents, grandparents, educators, health care providers, communities and law enforcement to collectively help end teen medicine abuse, and ultimately save lives.
     
    Across the nation via our community education programs, The Partnership at Drugfree.org has trained more than 2,500 professionals who are working daily in neighborhoods, schools, civic organizations and churches to deliver programs that can help them prevent teen drug and alcohol abuse in their own communities.
     
    In 2013, The Partnership expanded its role as a cause leader and its community presence with the acquisition of The Meth Project, extending our commitment of more than a decade to push back against meth.
     
    Together with parents, we advocate for better and more effective treatment for teens in trouble, and with the help of volunteers, scientists, donors and sponsors, we are working to solve the problem of teen substance abuse.
  • Radio Advertising Bureau
    The Radio Advertising Bureau's mission is to lead industry initiatives and provide organizational, educational, research and advocacy programs and services that benefit the RAB membership and the Radio industry as a whole. To that end, RAB will endeavor to share knowledge, facilitate consensus, and drive revenue. 
  • TVB
    TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, website and mobile. TVB provides a diverse variety of tools and resources, including this website, to support its members and to help advertisers make the best use of local ad dollars.
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